New Client Form

WHITEFOX MARKETING INC.

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Prospecting & New Client Survey

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Company *

Name *

First

Last

Email *

1. What percentage of your business is channel-led vs direct? *

2. Do you have a Channel Chief? *

Yes No

2. If yes, who? *

3. How long has he / she been in the role and who does your Channel Chief report to? *

4. How many channel partners do you have today? *

5. What’s your channel partner growth goal? *

6. Which distributors and/or master agents do you work with today? *

D&H Ingram Micro Pax 8 PlanetOne Scansource/Intelisys Synnex Tech Data Other

6. If other: *

7. Do you have a formal partner program? *

Yes No

8. If yes, have you been awarded a CRN 5 Star for your Partner Program? *

Yes No

9. Who do you view as direct competitors and emerging competitors? *

10. What’s your growth rate year over year? *

200% 100% >50% >25% Other

11. What’s the biggest opportunity for your business and partners? *

12. What’s the biggest threat to your business and partners? *

13. Strategic Alliances? *

ASCII MSP Alliance CompTIA GTDC

13. Other *

14. Which of these are part of your game plan? *

Be Bought / Sold Raise Funding Go Public Disrupt the Industry Generate Awareness for Brand Attract More Channel Partners Establish Alliances

Deliverables- Written Docs, Awards, Graphics

15. Do you have an in-house PR person/team and/or a PR agency of record? *

Yes No

16. Do you have an in-house graphics team or marketing agency of record? *

Yes No

17. Who within the exec team would WhiteFox work with on a day-to-day basis? *

18. How many press announcements do you anticipate each month? • Product News (innovation cycle) • Company News (programs, growth, new hires) *

19. How many success stories did you write or capture on video in the last 12 months? *

20. Do you have a formal success story program? *

Yes No

21. What is the spend and what specific advertising do you do within the channel trades today? (CRN, Channel Partners, etc.) *

22. What channel events are you attending in 2020? *

ChannelCon 2020 ONE 2020 VARNex 2020 Xchange 2020 Best of Breed Solution Provider Xchange Channel Pro SMB Forum MSP World MSP Tech Fest IT Nation

23. Are any company executives currently set to speak, keynote at any channel events in 2020? *

24. Do you have a female channel executive on staff? *

Yes No

24. If yes, please provide name and title *

25. How many generations do you have working in your company? Is this a family business? *

Social Media

26. When it comes to social media, please prioritize these results (1, 2, 3 – the first being most important)? • Followers • Engagement • Impressions *

27. Which social media platform is performing best for your business? *

28. What hashtags do you use most often on social media? *

29. Do you currently spend money boosting posts or running Ads on social media? *

Yes No

30. Are your executive leaders active on social media (professionally, not just personally)? *

Yes No

31. If not currently active on social media, do they want to be or are willing to be? *

Your Ecosystem

32. Who are the main 3rd party alliances / vendors within your ecosystem? What brands / technologies do channel partners typically sell along with your solution? *

33. Do you compete or collaborate with any of the following WhiteFox clients? *

Barracuda MSP Growth IQ Ingram Micro Inc. Ingram Micro Cloud PlanetOne SKOUT Cybersecurity SolarWinds MSP Steelcase None of the above

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THANK YOU! We look forward to speaking with you shortly!

Home
About
Contact
EVENTS

​Prospecting & New Client Survey

Prospecting & New Client Survey