"The team at WhiteFox wants, recommends and does what’s best for your business. The positive impact they continue to have on our business can be seen, heard and measured.” 
– Sam Barhoumeh 
  • CEO, Ready Networks and Council Member, Ingram Micro SMB Alliance 

Who We Are 

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WhiteFox Marketing Inc. is the IT channel's "go to" team for targeted and effective glocal
​(global and local) communications, marketing, PR and social media expertise.

If your company doesn't have the bandwidth, expertise or relationships to get it done right the first time, contact us.  We know the industry. We understand your business. And we have the expertise and experience you want.

What We Offer
Our services are select and strictly focus on the communications needs of the IT channel. From message development to channel marketing execution and PR, we've got you covered.

Social Media-as-a-Service? You bet!  Our team of social media experts will help you develop a social media strategy specific for the IT channel. We'll build consistency across all your platforms and serve as your day-to-day social media manager. 

Looking to build your thought leadership? We can help you develop success stories that sell, bylines that benefit your partners and press releases that the channel trades will want to read.  And we'll do it with ease, efficiency and measure. Say goodbye to massive re-writes and unwanted industry jargon. We write in plain English so that your voice is heard and valued.

Why We Do It 

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WhiteFox Marketing is a channel-exclusive marketing and PR firm built on strong industry relationships and exceptional execution.  We are recognized as an industry influencer, a strategic advisor and an indispensable partner to the clients we serve.  

​Our firm was founded in January 2005 by
Marie Rourke, one of the top channel PR strategist and marketing experts. Her vision: To bring channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.
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  • Over the years, Marie's expertise and WhiteFox's contributions have been recognized by clients and colleagues, as well as the IT industry trades and analysts. In 2020, Marie and WhiteFox were called out by Forrester as “far and away” the most recommended channel PR team in the industry.  In 2015, Marie was named one of the industry's "Top 50 Channel Influencers" by the VAR Guy. She's been featured year-over-year on the MSPmentor 250 and was recognized as a "Channel Influencer" by Channelnomics in 2011. Marie serves on the Advisory Board for The Channel Company's Women of the Channel events and a trusted advisor to Channel Chiefs throughout the industry. She also is an honorary member of the Ingram Micro SMB Alliance and Trust X Alliance councils.