"The team at WhiteFox wants, recommends and does what’s best for your business. The positive impact they continue to have on our business can be seen, heard and measured.” 
– Sam Barhoumeh 
  • CEO, Ready Networks and Council Member, Ingram Micro SMB Alliance 

Who We Are 

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WhiteFox Marketing Inc. is the IT channel's "go to" team for targeted and effective glocal
​(global and local) communications, marketing, PR and social media expertise.

If your company doesn't have the bandwidth, expertise or relationships to get it done right the first time, contact us.  We know the industry. We understand your business. And we have the expertise and experience you want.
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Marie Rourke
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Shelley Mager
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Suzanne Collier
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Myra Austin

What We Offer
Our services are select and strictly focus on the communications needs of the IT channel. From go-to-market strategy and message development to channel marketing execution and PR, we've got you covered. 

Unsure where to start? Tell us your story and what you're working to accomplish and we'll help you get to goal faster, smarter and with the right connections and clear, actionable communications. 

Worried about how often and how to engage on LinkedIn? We'll share our experience, and take it a step further and design, develop and deliver a social media card for each deliverable as desired -- removing the lift of what to say and how to share it forward. 

Looking to build your thought leadership? We can help you develop success stories that sell, bylines that benefit your partners and press releases that the channel trades will want to read.  And we'll do it with ease, efficiency and measure. Say goodbye to massive re-writes and unwanted industry jargon. We write using "weekend language" as our friend Dave Yewman would advocate for so that your voice is heard and valued.

Why We Do It 

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WhiteFox Marketing is a channel-exclusive marketing and PR firm built on strong industry relationships and exceptional execution.  We are recognized as an industry influencer, a strategic advisor and an indispensable partner to the clients we serve.  

​Our firm was founded in January 2005 by
Marie Rourke, one of the top channel PR strategist and marketing experts. Her vision: To bring channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.
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  • Over the years, Marie's expertise and WhiteFox's contributions have been recognized by clients and colleagues, as well as the IT industry trades and analysts. Marie serves on the board of The Women of the Channel and Channel Futures' Advisory Board.  In 2020, Marie and WhiteFox were called out by Forrester as “far and away” the most recommended channel PR team in the industry.  In 2015, Marie was named one of the industry's "Top 50 Channel Influencers" by the VAR Guy. She's been featured year-over-year on the MSPmentor 250 and was recognized as a "Channel Influencer" by Channelnomics in 2011. Marie is a connector and engagement leader for the global and growing Trust X Alliance community and a longtime thought partner to Channel Chiefs throughout the industry.